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Land Rover Africa Cup 2014

The newly redeveloped Inanda Club, which is designed in the New England Architectural style, hosts the 2014 Land Rover Africa Cup from 18th to 20th July for a weekend of sensational polo.

The Headline Sponsor, Land Rover SA is inviting top African teams to compete in one of Africa’s top international polo tournaments. They will experience an equestrian Sports and Lifestyle at the home of Polo, the Inanda Club where the new Club House is full of natural light and has a magnificent open vista onto the Polo Field and Equestrian Arenas.

Paul Oosthuizen, Inanda Club General Manager: “Our associations with sponsors and partners in the past have successfully grown the Africa Cup brand. We will see greater growth with the new partnership with Land Rover to encapsulate the essence of the tournament – a quintessential African occasion offering excellent brand association, corporate and social entertainment.”

The 80-year-old club, which recently celebrated the opening of its new facilities, will proudly host the Land Rover Africa Cup to rival the most prestigious events in the Polo Calendar, treating guests to a thrilling one-of-a-kind international African Tournament of equivocal grace and athletic ability, for yet another year.

“Polo and Land Rover are naturally complementary. They are quintessentially British, require enormous capability, and are robustly elegant,” says Peter Biven, Marketing and Communications Director of Jaguar Land Rover South Africa and sub-Sahara Africa. “Put both in an African context and the Land Rover Africa Cup will become one of the highlights of the Continent’s equestrian calendar.“

Polo South Africa: Polo has been played in South Africa for over a century. Due to the number of highly trained horses needed to play the game, it has traditionally been a sport for the well heeled, and even now there are only about 400 registered club players in the country.

Inanda Club: 2014 marked the 80th Anniversary of Inanda Club and to celebrate its newly rebuilt and redeveloped world-class facilities. Situated in the heart of Sandton, the Inanda Club, a landmark of tranquillity continues offering privacy and exclusivity to likeminded individuals, with a need for business, sport and social networking. With the recent Inanda Club and polo grounds’ upgrade, the renewed surroundings add an element of grandeur for every experience.

The Inanda Club has made grand strides in the past boasting progressive and exciting polo development initiatives within the club. Through the success of these individuals, the rise of young talent from our disadvantaged communities is significantly shifting the outlook of polo and bodes well for the continued growth of this incredible sport into the future.

Land Rover SA: Land Rover South Africa is the official Africa Cup headline sponsor and exclusive vehicle partner. The sponsorship compliments Land Rover’s continental highlights and sorts pride in the company’s association with equestrian sports.

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