St. Moritz, 3 June 2025 – Following its successful launch in winter 2024/25, Crazy Pizza returns to the Grand Hotel des Bains Kempinski St. Moritz on 6 June. The international cult brand stands for a unique combination of Italian craftsmanship, entertainment and modern lifestyle, and is now bringing this distinctive concept back to the Engadin Alps for the warm season.
In cooperation with Majestas Group, the renowned company behind luxury brands such as Billionaire and Crazy Pizza, the summer edition is a continuation of a strategic partnership that enriches the hotel‘s culinary offerings with a globally acclaimed gastronomic experience. Against the spectacular backdrop of the Engadin, Crazy Pizza combines Mediterranean lightness with alpine elegance, once again making St. Moritz the stage for extraordinary moments of enjoyment.
Pizza, sun, dolce vita – cult enjoyment in the Swiss Alps
Following its successful winter debut, Crazy Pizza is returning to St. Moritz in summer 2025 with a new concept. The hotel is once again relying on its proven mix of culinary lightness and entertainment, this time with a summery, fresh setup that is specifically tailored to the international audience of the Engadin.
Whether as a stylish après-hike meeting place in the elegant Park Café, a relaxed lunch in the open air or an evening get-together in the popular Lobby Bar, Crazy Pizza adds a touch of la dolce vita to every moment. Hand-mixed cocktails, a curated wine selection and perfect service complete the experience and make it unforgettable. This makes the experience a perfect symbiosis of alpine lifestyle and Mediterranean indulgence, even in summer.
Mediterranean lifestyle meets mountain air – this is what summer tastes like in St. Moritz
Crazy Pizza, developed by the visionary Majestas Group, stands for much more than classic Italian cuisine. With locations in Monte Carlo, London and New York, the concept has gained a worldwide fan base, not least thanks to the legendary pizza spinning show, where craftsmanship becomes performance.
The focus is on handmade pizzas made from a specially developed, particularly light and supple dough, which is refined with the best ingredients. At the Grand Hotel des Bains Kempinski St. Moritz, Crazy Pizza continues its success story, this time with a summery Alpine update that stylishly combines Italian culinary tradition with the Alpine elegance of St. Moritz.
A culinary partnership – enjoyment on a global level
The continued partnership with Majestas underlines the Grand Hotel des Bains Kempinski‘s consistent commitment to offering its guests extraordinary experiences where culinary creativity meets cosmopolitan lifestyle. Following the spectacular launch of Billionaire St. Moritz, the glamorous dinner show and nightlife hotspot of the 2024/25 winter season, Crazy Pizza is now making a strong mark in the summer too, adding another high-profile facet to the hotel‘s portfolio of experiences.
As St. Moritz looks forward to a lively summer season, Crazy Pizza invites connoisseurs to rediscover the style, taste and atmosphere of one of the most exciting gastronomic concepts in the Alps in a stylish, cosmopolitan and distinctive setting.
Images: © Kempinski Hotels
About the Grand Hotel des Bains Kempinski St. Moritz
Located at the foot of the legendary St. Moritz mountain railway, the Grand Hotel des Bains Kempinski combines timeless European elegance with direct access to world-class ski slopes and picturesque hiking trails.
The five-star superior hotel is housed in a historic building dating back to 1864 and features 205 stylishly designed rooms and suites, including spacious Alpine Suites with up to five bedrooms – perfect for maximum comfort and luxurious living. The culinary experience is at the heart of the hotel: the Greek restaurant Neora delights with its subtle Mediterranean cuisine, while Ristorante Da Adriano, with 14 Gault&Millau points, offers an elegant yet inviting atmosphere. The stylish lobby bar combines modern design with classic nobility – the ideal place to linger. Those seeking relaxation will find an oasis of calm in the 2,800 square metre Alpine Spa with its modern fitness area, first-class wellness and beauty treatments, and indoor and heated outdoor pools. Families will enjoy the lovingly supervised Kids‘ Club, while winter sports enthusiasts will appreciate the hotel‘s own ski school and integrated sports shop. The exclusive offering is rounded off by outstanding service – with 24-hour concierge and room service – for an unforgettable stay in the heart of the Swiss Alps.
About Kempinski
Founded in 1897, Kempinski Hotels is the oldest luxury hotel group in Europe. The traditional brand stands for first-class, personal service and outstanding hospitality – combined with the exclusivity and individuality of each destination. Today, the Kempinski Group operates 78 hotels and residences in 32 countries worldwide and is currently developing over 39 additional prestigious projects around the globe. Each individual five-star hotel embodies the strength and success of the Kempinski brand without losing sight of its origins. At the same time, it reflects the cultural characteristics of its respective region – and offers guests the highest level of quality and authenticity. The diverse portfolio includes iconic grand hotels, award-winning city hotels, outstanding resorts and exclusive residences. Kempinski is also a founding member of the Global Hotel Alliance (GHA), the world‘s largest alliance of independent hotel brands. www.kempinski.com
About Crazy Pizza
Crazy Pizza is the latest brand from the Majestas holding group, led by entrepreneurs Flavio Briatore and Francesco Costa. The luxurious dining concept was launched in 2019 with the aim of presenting the world‘s most popular food, pizza, in an extraordinary and unique way. Accompanied by rousing music, stylish entertainment and first-class service, the result is a culinary experience that goes far beyond classic gastronomy. The offering is complemented by a diverse selection of high-quality Italian specialities and exquisite wines. A special trademark of the brand is the famous Spinning Pizza Show – an impressive performance by acrobatic pizzaioli that thrills guests worldwide. Crazy Pizza has already established itself as an international brand, bringing the Italian way of life to exclusive locations such as London, Monte Carlo, Rome, Milan, Porto Cervo, Riyadh, Forte dei Marmi, St. Tropez, Naples and Ibiza. The interior concept was created by renowned star architect Michele Bönan and impresses with its elegant, detailed design – tailor-made for a sophisticated, cosmopolitan audience. www.crazypizza.com
