Now in its 14th year, the British Beach Polo Championships (Sandpolo) is pleased to be staging the delayed 2021 event on 17-18 September on the spectacular blue flag Sandbanks beach, Poole, Dorset. The appetite from sponsors, players and supporters has been tremendous for this ‘end of season’ tournament. The 3,500-capacity beach stadium for each day is largely sold out.
Team Whispering Angel (Chris Gregory, Ebe Sievwright, Adolfo Casabal ) and Team Lightning Commercial Finance (Garrie Renucci, Jimmy Wood and Nick Rogerson) will be playing at 3.30 pm on each day. Fringe activities include the ever-popular 4×4 V pony charity race and the renowned beach after-parties.
U.S. Polo Assn. is to be the official apparel partner for the first time:
“U.S. Polo Assn., in collaboration with our U.K. licensing partner Brand Machine Group, is proud to serve as the Official Apparel Partner of the British Beach Polo Championships as it returns with great excitement after last years’ cancellation of virtually all sporting events,” said J. Michael Prince, President and CEO of USPA Global Licensing, which manages the global, multi-billion-dollar U.S. Polo Assn. brand. “The U.K. is a strong market for the U.S. Polo Assn. global brand and Sandpolo is a wonderful way to expose new fans to the historic sport of polo.”
Sandpolo Director, Johnny Wheeler commented: ‘We are thrilled to be finally hosting this year’s event. U.S.Polo Assn. is an excellent fit for Sandpolo and we are looking forward to working closely together to bring polo to the wider audience.’
About U.S. Polo Assn.
U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the nonprofit governing body for the sport of polo in the United States and one of the oldest sports governing bodies, having been founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through distribution through some 1,100 U.S. Polo Assn. retail stores, department stores, sporting goods channels, independent retailers and e-commerce. U.S. Polo Assn. offers apparel for men, women and children, as well as accessories, footwear, travel and home goods in 180 countries worldwide. Recently ranked the fifth largest sports licensor in License Global magazine’s 2020 list of “Top 150 Global Licensors,” U.S. Polo Assn. is named alongside such iconic sports brands as the National Football League, the National Basketball Association and Major League Baseball. Visit uspoloassnglobal.com.
Brand Machine Group– United Kingdom
The Brand Machine Group (BMG) is an international fashion brand owner and licensing specialist, housing a diverse and industry-leading portfolio of fashion, sports and outdoor brands including U.S. Polo Assn., across adults and childrenswear clothing and accessories. With more than 35 years of experience, Brand Machine Group specialises in global licensing, and partners with recognized market leaders to manage a seamless and collaborative process of designing, manufacturing and delivering quality product whilst championing the DNA of its brands. Visit Brand Machine Group.
