Sandpolo

Europe, Polo News

U.S. Polo Assn. Named Official Apparel Partner of The British Beach Polo Championships 2022 in Sandbanks Beach, England

13. July 2022

WEST PALM BEACH, Fla./POOLE, U.K. (July 12, 2022) – U.S. Polo Assn., the official brand of the United States Polo Association (USPA), in collaboration with its U.K. licensee, Brand Machine Group (BMG), was the Official Apparel Partner for the British Beach Polo Championships 2022 played July 8-9 at Sandbanks Beach in Poole, England.

Through this partnership, U.S. Polo Assn. outfitted the polo players in custom jerseys, provided staff attire as well as branded caps for attendees, social media competitions, and global promotion of the event across various digital platforms. This is the second consecutive year U.S. Polo Assn. has partnered with the British Beach Polo Championships tournament.

Now in its 15th year, The British Beach Polo Championships, also known as Sandpolo, is the largest beach polo event in the world. Sandpolo is a unique way to watch and play the sport of polo on the stunning shores of Sandbanks Beach, a prestigious destination known for its luxury properties and pristine sand. A twist on traditional polo, Sandpolo is played with an oversized orange ball designed to be easily seen in the sand but still move at a high speed.

In the sold-out Sandbanks Beach Arena, thousands of Sandpolo fans were close enough to the action to see all the fast-paced competition between Team Whispering Angel and Team Singha during the two-day event. In the end, it was Team Whispering Angel (Chris Gregory, Adolfo Casabal & Hazel Jackson) that took the British Beach Championships 2022 title with a 19-11 victory against Team Singha (Garrie Renucci, Ollie Cork & Jimmy Wood).

“The U.K continues to be one of U.S. Polo Assn.’s fastest growing markets and we are thrilled to again partner with the British Beach Polo Championships to showcase another version of polo in a great destination,” said J. Michael Prince, President and CEO of USPA Global Licensing, which manages the global, multi-billion-dollar U.S. Polo Assn. brand. “Aligning our growth strategy with Sandpolo is an opportunity to expose new fans and global consumers through an amazing experience to the sport of polo and the authenticity of the U.S. Polo Assn. brand.”

Celebrating the 15th anniversary of Sandpolo, the entertainment for players and attendees over the two-day event included glamorous after parties with themes of ‘Boogie on the Beach’ and ‘Encore Beach Party.’ Musical entertainment included a 14-Piece Ibiza Classics Orchestra, The Real Thing, Soul II Soul’s Jazzy B, and an array of DJs.

“We’d like to thank U.S. Polo Assn. for partnering with the British Beach Polo Championships as the Official Apparel Sponsor for the second year in a row,” said Johnny Wheeler, the Founder and Director of Sandpolo. “Now celebrating our 15th Year at Sandbanks, the Sandpolo event continues to receive great exposure and be an incredible experience, thanks in part to U.S. Polo Assn. and the love for polo from sports fans around the world.”

Worth noting, U.S. Polo Assn. and BMG has an aggressive growth strategy in the U.K, opening its first retail store at the McArthurGlen Cheshire Oaks Designer Outlet, which houses the latest men’s and women’s collections from the global, sport-inspired brand. The elevated store design concept is set over 2000 sq. ft., complete with aspirational imagery, the brand’s signature stripe detailing, tech-driven touchless pay, and LED screens for streaming photoshoots and some of the world’s most exciting polo games.

Additional photos from the event available upon request.

U.S. Polo Assn. and USPA Global Licensing Inc. (USPAGL)

U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the nonprofit governing body for the sport of polo in the United States and one of the oldest sports governing bodies, having been founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through some 1,200 U.S. Polo Assn. retail stores and thousands of department stores as well as sporting goods channels, independent retailers and e-commerce, U.S. Polo Assn. offers apparel for men, women, and children, as well as accessories and footwear in 190 countries worldwide. Today, U.S. Polo Assn. is ranked the 28th largest licensor in the world and within the top five sports licensors, according to License Global magazine’s 2022 list of “Top Global Licensors.” Visit uspoloassnglobal.com.

USPA Global Licensing Inc. (USPAGL) is the for-profit subsidiary of the USPA and its exclusive worldwide licensor. USPAGL manages the global, multi-billion-dollar U.S. Polo Assn. brand and is the steward of the USPA‘s intellectual properties, providing the sport with a long-term source of revenue. Through its subsidiary, Global Polo Entertainment (GPE), USPAGL also manages Global Polo TV, the world’s leading digital platform with polo and lifestyle content. In addition, USPAGL partners with ESPN and beIN Sports globally to share the sport of polo broadcasts on television

and on-demand to millions of viewers around the world. For more polo content visit globalpolo.com.

About Brand Machine Group–United Kingdom

The Brand Machine Group (BMG) is an international fashion brand owner and licensing specialist, housing a diverse and industry-leading portfolio of fashion, sports and outdoor brands including U.S. Polo Assn., across adults and childrenswear clothing and accessories. With more than 35 years of experience, Brand Machine Group specializes in global licensing, and partners with recognized market leaders to manage a seamless and collaborative process of designing, manufacturing, and delivering quality product whilst championing the DNA of its brands. Visit Brand Machine Group.

WEST PALM BEACH, Fla./POOLE, U.K. (July 12, 2022) – U.S. Polo Assn., the official brand of the United States Polo Association (USPA), in collaboration with its U.K. licensee, Brand Machine…

Europe, Polo News

Final Preparations for Sandpolo’s 15th Anniversary

8. June 2022

Polo players and the Sandpolo event management team met at Sandbanks to put the finishing touches to this year’s British Beach Polo Championships. Team Whispering Angel (Chris Gregory, Adolfo Casabal & James Mann) and Team Singha (Garrie Renucci, Nik Rogerson, Ollie Cork) were able to test the sand and pony fitness on the beach as well as talk team tactics. This year the Championships otherwise known as Sandpolo, celebrates its 15th anniversary of hosting the spectacular VIP polo weekend on the golden beach of Sandbanks, Dorset.

Polo ponies race fliteboard on sandbanks beach in preparation for July weekend. © Sandpolo

Sandpolo attracts approx. 8000 people each year. The entertainment of the polo pitch is vital to its success with glamorous parties on both nights enjoyed by players and supporters alike. This year the soulful Friday party ‘Boogie on the Beach’ features legendary act ‘The Real Thing’ while Saturday’s closing party, ‘Encore’ welcomes a 14-piece Ibiza Classics Orchestra to the stage, Soul II Soul’s Jazzy B along with an array of DJ’s.

This year U.S. Polo Assn. returns as the official apparel partner. MOKE, Land Rover, Moët Chandon, Whispering Angel and Singha continue to provide invaluable marketing support and sponsorship. J. Michael Prince, President of USPA Global Licensing, which manages the global, multi-billion-dollar U.S. Polo Assn. brand said: “The UK has been one of U.S. Polo Assn.’s most loyal and fastest growing markets, and it’s great to be back supporting these exciting British Beach Polo Championships. Sandpolo is not only great fun, but it’s a wonderful way for us to expose new polo fans and consumers to the sport and our global brand.”

Sponsors Land Rover & Moke. © Sandpolo

Johnny Wheeler, Sandpolo founder says: “Being our 15^th Year at Sandbanks is evidence that a day on the beach watching polo with friends, family and colleagues and then dancing the night away is an incredible experience. The players, sponsors and supporters have made it a wonderful summer ‘go to’ event.’

Chris Hyde, the most highly decorated UK arena polo player said: ‘Having played at Sandbanks many times it is now a privilege to be returning as part of the commentary team. What a great event for polo’.

Sandpolo luxury – with the Sandpolo site in the background. © Sandpolo

Sandpolo is an enduring event that has enjoyed entertaining an enthusiastic and fun-loving audience. Blessed with a superb beach and surrounding area, a supportive council, loyal supporters and the most talented polo players, there is no reason why it should not continue for another 15 years.

Polo Times will be sponsoring the MVP award.

2022 Event Details:

This year Sandpolo is being held over the weekend of Friday and Saturday July 8^th/9^th

The thrilling Polo matches will take place on each day with international polo players taking to the sand to compete for the British Beach Polo championship trophy 2022.

FRIDAY 8TH JULY 2022
Boogie on the Beach

A day of Sandpolo followed by a night of Soul, Motown and Disco, featuring internationally acclaimed artists, on the UK’s most famous beach. Legendary act The Real Thing, famous for their 1976 smash hit ‘You To Me Are Everything’ will keep the party moving.

SATURDAY 9TH JULY 2022
Encore Beach Party

The final day of adrenaline fueled polo and parties at Sandbanks.The night is headlined by the 14-piece ‘Ibiza Classics Orchestra’, , with a rip-roaring orchestral show featuring the best Ibizan dance music from across the ages. The supporting cast sees DJ Jazzie B OBE, famous for being a founding member of British Soul legends, SOUL II SOUL. Expect back-to -back party hits, all night!

Global brand U.S. Polo Assn are to reunite with the event as Official Apparel Partner for the second year.

J. Michael Prince, President and CEO of USPA Global Licensing, which manages the global, multi-billion-dollar U.S. Polo Assn. brand said: “The U.K. has been one of U.S. Polo Assn.’s most loyal and fastest growing markets, and it’s great to be back supporting these exciting British Beach Polo Championships. Sandpolo is not only great fun, but it’s a wonderful way for us to expose new polo fans and consumers to the sport and our global brand.”

In own affaires, Polo News

The new POLO+10 WORLD is published

8. December 2021

The past months offered various highlights – among others in Zurich, Berlin or China – and even more unforgettable moments of happiness.

It‘s a philosophy of life that has inspired me a lot. Asked in an interview with POLO+10 about his view of things in life, Sébastien Le Page, President of Polo Park Zurich, quotes from a book by Nietzsche: „Master, what shall I do to be happy? The master answers: just be happy!“ In the hustle and bustle of everyday life, we unfortunately too often forget to recognize happiness in the moment and to consciously enjoy it. That‘s why I plan to do just that much more in the future!

The past few months have offered various moments of happiness for polo fans and players: Special highlights included the Elasten Ladies Cup at PoloPark Berlin and the 22nd Zurich International Ladies Cup, where the women once again put on spectacular competitions. Polo is also finally making a comeback in China after the enforced break – and if the plans of hotel CEO Sanjiv Ramdanee are anything to go by, guests on the dream island of Mauritius will be able to watch polo show matches in the future.

So let‘s all look forward to the coming season in 2022, which will unfortunately have a few planning uncertainties due to the pandemic, but will nevertheless hold various new moments of happiness in store for all of us.

(Download of issues see below)

Thomas Wirth
Founder POLO+10
©Fedora Stoldt

Now enjoy the print & mobile version of POLO+10 WORLD for phones or tablets – fully interactive (click on the ads or weblinks)

POLO+10 WORLD 2022 I Print Version

POLO+10 WORLD 2022 I Mobile Version

Tournaments and people, polo science and lifestyle – the new issue of POLO+10 WORLD brings you stories from the whole polo universe.

+++ Polo Park Zürich 22nd Zürich International Ladies Polo Cup: “Bringing in international players to mentor our youngest club members, gathering our local- and guest players to grow our polo family and celebrate our love of polo together; this defines the spirit of the Ladies Cup.” +++ Interview with Sébastien Le Page: He is the president of Polo Park Zurich and one of the most colorful minds on the scene. At the end of the 2021 season, POLO+10 met Sébastien Le Page and talked to him about his very personal season review, plans for 2022, highlights, low points and his philosophy of life. +++ ELASTEN Ladies Cup PoloPark Berlin: Team Ingo Pyko Immobilien wins ELASTEN Ladies Cup 2021. Six ladies polo teams with over 100 polo horses took part in the ELASTEN Ladies Cup at PoloPark Berlin. +++ Open de France: La Magdeleine and Polo Park Zürich reach their dream! +++ San Francisco de Asis Polo Cup: The classical San Francisco de Asis tournament is always played after the August break. +++ Polo in China: Polo in China is getting back: Tang Polo Club China hosted the JJ International Launch Tournament in Anping. +++ Sandpolo: Sandpolo returned to Sandbanks for a September weekend of beach arena polo and after parties. The British Beach Polo Championships 2021 (Sandpolo) adjusted magnificently to the later September date hosting their 14th year event over the weekend (Sept 17-18). +++ SENTEBALE ISPS HANDA Polo Cup: SENTEBALE ISPS HANDA Polo Cup 2021 raises nearly $3.5 million in critical funds for vulnerable children in southern africa. +++ 100th Anniversary Oak Brook Polo Cup: The year 2022 marks the 100th Anniversary since the Oak Brook Polo Club was founded in 1922 by businessman and outdoor enthusiast, Paul Butler. +++ Argentina`s Polo Dynasties: The best polo players in the world come from Argentina. POLO+10 takes a look into the history books and presents famous Argentine polo dynasties +++ Polo in Numbers: Argentina, USA and Europe are the big polo nations. More than half of all clubs and players can be found here. But what about the other countries? And how many clubs and players can be found worldwide? POLO+10 did some research and presents the polo universe in terms of numbers. Many thanks to everyone for the great support! +++ The Big Polo History: Playing technique, speed and team spirit – the fascinating sport of polo is attracting more and more people all over the world. An insight into the world of polo. +++ Polo Rules: As in other ball games there are a variety of penalties for fouls in polo. It is important to understand these so as to better follow a game. POLO+10 explain the different foul-situations according to the official rules of the German Polo Association. +++ Windsor Polo Club: Windsor Polo Club had a successful 2020 Spring Season after recovering from bushfires and COVID, and with events slowly returning to “normal”, everyone thought that brighter days were ahead in 2021. Boy, how we were so wrong. +++ Animal physiotherapist and -osteopath Julia Greb: 6 tips how to improve your horse’s health in everyday life! +++ Mauritius: Timeless luxury on the Indian Ocean: The „Maradiva Villa Resort & Spa“ on Mauritius stands up to even the highest demands. A conversation with „Maradiva“ CEO Sanjiv Ramdanee about hotel highlights, breakfast in the afternoon, polo plans and new markets. +++ Long Island: Long Island allows you to travel back to the golden 20s. +++ Six Senses: Six Senses Belize to Open with Secret Beach and Private Island. +++

© Thomas Wirth

The past months offered various highlights – among others in Zurich, Berlin or China – and even more unforgettable moments of happiness. It‘s a philosophy of life that has inspired…

Europe, Polo News

U.S. Polo Assn. Named Official Apparel Partner for The British Beach Polo Championships 2021 in Poole, England

29. September 2021

WEST PALM BEACH, Fla./POOLE, U.K. (September 28, 2021) – U.S. Polo Assn., the official brand of the United States Polo Association (USPA), in collaboration with its U.K. licensee, Brand Machine Group, was the Official Apparel Partner for the British Beach Polo Championship 2021 played September 17-18 at Sandbanks Beach in Poole, England.

Through this partnership, U.S. Polo Assn. outfitted the polo players, provided staff outfitting, branded caps for attendees, and global promotion of the event across various digital platforms. This is the first year U.S. Polo Assn. has partnered with the British Beach Polo Championship tournament.

Now in its 14^th year, The British Beach Polo Championships, also known as Sandpolo, is the largest beach polo event in the world. Sandpolo is a unique way to watch and play the sport of polo on the stunning shores of Sandbanks Beach, a world-famous destination known for its luxury properties and pristine sand. A twist on traditional polo, Sandpolo is played with an oversized orange ball designed not to get lost in the sand but still move at a high speed.

In the sold-out Sandbanks Beach Arena, thousands of Sandpolo fans were close enough to the action to see all the fast-paced competition between Team Whispering Angel and Team Lightning Commercial Finance during the two-day event. In the end, it wasWhispering Angel (Chris Gregory, Hazel Jackson & Adolfo Casabal) that took the British Beach Championships 2021 title with a 19-14 victory against Team Lightening Commercial Finance (Garrie Renucci, Ollie Cork & Nick Van Open).

“With the U.K. being one of U.S. Polo Assn.’s most loyal and fastest growing markets, we were proud to be part of the exciting British Beach Polo Championships,” said J. Michael Prince, President and CEO of USPA Global Licensing, which manages the global, multi-billion-dollar U.S. Polo Assn. brand. “We love that Sandpolo is yet another opportunity to expose new polo fans and global consumers to the sport and this brand in such a unique and fun way as Sandpolo.”

In advance of the event, there were sweepstakes opportunities for fans to win unique prizes and “a piece of the sport,” including a hospitality tent VIP experience and more than five hundred dollars’ worth of U.S. Polo Assn. brand gear and apparel.

“This year’s event received great exposure, thanks in part to U.S. Polo Assn.,” says Johnny Wheeler, the director of Sandpolo. “As the official brand of the United States Polo Association, this partnership for the 14^th Annual British Beach Polo Championships was a win-win for everyone involved.”

WEST PALM BEACH, Fla./POOLE, U.K. (September 28, 2021) – U.S. Polo Assn., the official brand of the United States Polo Association (USPA), in collaboration with its U.K. licensee, Brand Machine…

Europe, Polo News

Sandpolo returned to Sandbanks for a September weekend of beach arena polo and after parties

22. September 2021

The British Beach Polo Championships 2021 (Sandpolo) adjusted magnificently to the later September date hosting their 14^th year event over the weekend (Sept 17-18).

Blessed with an Indian Summer, the Blue Flag Beach with golden sand was drenched in its usual sunshine. Sold out with a capacity of 3,000 people on each day, spectators enjoyed a dynamic display of fast paced beach stadium polo.

This year was the inaugural year for the U.S. Polo Assn. as apparel partner for the event in collaboration with U.K. licensing partner Brand Machine Group.

© USPA

J. Michael Prince, President and CEO of USPA Global Licensing, which manages the global, multi-billion-dollar U.S. Polo Assn. brand said: “With the U.K. being one of U.S. Polo Assn.’s most loyal and fastest growing markets, we were proud to be part of the glamorous and exciting British Beach Polo Championships. We love that there are opportunities to expose new polo fans and global consumers to the sport in such a unique and fun way as Sandpolo.”

The gripping match result was a reflection of the equal strengths of both teams but it was the success of the strong team work from team Whispering Angel (Chris Gregory, Hazel Jackson, Adolfo Casabal) that took the British Beach Championships 2021 title with a 19 -14 victory against Team Lightening Commercial Finance (Garrie Renucci, Ollie Cork, Nick Van Open).

© USPA

It was the England Ladies Polo player ranked second in the world, Hazel Jackson’s first year playing on the Sandbanks beach and she said she hopes to be back in action there next year.

Most Valuable Player went to Adolfo Casabal who also won the spectacular charity race with polo pony racing across the sand against a 4 x 4. The Best Playing Pony came from Team Lightening and awarded to the mare Reggae and groom Gussie Thompson.

Andrew Spate was umpire over the two days whilst Simon Ledger kept spectators captivated with the amazing horseplay with his commentary over both days.

The after parties, always a big highlight at the event, did not disappoint and the celebratory mood was heightened after a year away. Party goers enjoyed the beach backdrop at Friday’s Boogie on the beach and there was an electric atmosphere at Saturday’s Gold closing party.

© USPA

Sandpolo Director, Johnny Wheeler said: ‘It is nothing short of a miracle that all of the infrastructure supplies event staff, security and players delivered this perfect event given the initial uncertainty we always had but it all came together. A perfect finale to the Summer season’.

The British Beach Polo Championships have confirmed that the event will back to the original July dates next year July 8^th – 9^th 2022.

The British Beach Polo Championships 2021 (Sandpolo) adjusted magnificently to the later September date hosting their 14th year event over the weekend (Sept 17-18). Blessed with an Indian Summer, the…

Europe, Polo News

Teams Announced and U.S. Polo Assn. Official Apparel Partner for British Beach Polo Championships 2021

13. September 2021

Now in its 14^th year, the British Beach Polo Championships (Sandpolo) is pleased to be staging the delayed 2021 event on 17-18 September on the spectacular blue flag Sandbanks beach, Poole, Dorset. The appetite from sponsors, players and supporters has been tremendous for this ‘end of season’ tournament. The 3,500-capacity beach stadium for each day is largely sold out.

Team Whispering Angel (Chris Gregory, Ebe Sievwright, Adolfo Casabal ) and Team Lightning Commercial Finance (Garrie Renucci, Jimmy Wood and Nick Rogerson) will be playing at 3.30 pm on each day. Fringe activities include the ever-popular 4×4 V pony charity race and the renowned beach after-parties.

U.S. Polo Assn. is to be the official apparel partner for the first time:

“U.S. Polo Assn., in collaboration with our U.K. licensing partner Brand Machine Group, is proud to serve as the Official Apparel Partner of the British Beach Polo Championships as it returns with great excitement after last years’ cancellation of virtually all sporting events,” said J. Michael Prince, President and CEO of USPA Global Licensing, which manages the global, multi-billion-dollar U.S. Polo Assn. brand. “The U.K. is a strong market for the U.S. Polo Assn. global brand and Sandpolo is a wonderful way to expose new fans to the historic sport of polo.”

Sandpolo Director, Johnny Wheeler commented: ‘We are thrilled to be finally hosting this year’s event. U.S.Polo Assn. is an excellent fit for Sandpolo and we are looking forward to working closely together to bring polo to the wider audience.’

About U.S. Polo Assn.

U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the nonprofit governing body for the sport of polo in the United States and one of the oldest sports governing bodies, having been founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through distribution through some 1,100 U.S. Polo Assn. retail stores, department stores, sporting goods channels, independent retailers and e-commerce. U.S. Polo Assn. offers apparel for men, women and children, as well as accessories, footwear, travel and home goods in 180 countries worldwide. Recently ranked the fifth largest sports licensor in License Global magazine’s 2020 list of “Top 150 Global Licensors,” U.S. Polo Assn. is named alongside such iconic sports brands as the National Football League, the National Basketball Association and Major League Baseball. Visit uspoloassnglobal.com.

Brand Machine Group– United Kingdom

The Brand Machine Group (BMG) is an international fashion brand owner and licensing specialist, housing a diverse and industry-leading portfolio of fashion, sports and outdoor brands including U.S. Polo Assn., across adults and childrenswear clothing and accessories. With more than 35 years of experience, Brand Machine Group specialises in global licensing, and partners with recognized market leaders to manage a seamless and collaborative process of designing, manufacturing and delivering quality product whilst championing the DNA of its brands. Visit Brand Machine Group.

Now in its 14th year, the British Beach Polo Championships (Sandpolo) is pleased to be staging the delayed 2021 event on 17-18 September on the spectacular blue flag Sandbanks beach,…