USPA Global Licensing Inc.

North America, Polo News

U.S. Polo Assn. Named Official Apparel Partner of the Cowdray Gold Cup

27. July 2022

Both Ladies and Gold Cup Championships were Hosted at Historic Cowdray Park Polo Club

WEST PALM BEACH, Fla./MIDHURST, U.K. (July 20, 2022) – U.S. Polo Assn. served again as the Official Apparel Partner of the Cowdray Gold Cup. The event was hosted at the historic Cowdray Park Polo Club from June 21 to July 17 and is considered one of the premier polo tournaments in the world. The Gold Cup players included some of the top names in the sport of polo, including 10-goal players Adolfo Cambiaso, Facundo Pieres and Hilario Ulloa.

U.S. Polo Assn. created a Cowdray Park Capsule Collection that was sold exclusively on-site at the event in the merchandise store. The collection included U.S. Polo Assn.’s classic, sport-inspired style embellished with Cowdray colors and emblems featured on quarter zip hoodies, hats, short sleeve polos and T-shirts. In collaboration with Brand Machine Group (BMG), U.S. Polo Assn.’s brand partner in the U.K., the brand hosted social media contests, giveaways, and additional contests on-site for event attendees.

U.S. Polo Assn. also served as the Official Apparel Partner for the Ladies Championship, which took place July 4 to July 16 at Cowdray Park Polo Club. The iconic sport-inspired brand provided apparel for staff of both events and promoted both tournaments globally. U.S. Polo Assn. gifted the finalists of both the Gold Cup and Ladies Championships apparel from the brand’s newest line, USPA Pro. The USPA Pro line includes performance product for players, designed in collaboration with polo players.

“The historic Cowdray Gold Cup represents the tradition and heritage of the sport of polo, which is a shared distinction for U.S. Polo Assn.,” said J. Michael Prince, President and CEO of USPA Global Licensing, which manages the multi-billion-dollar U.S. Polo Assn. brand. “We are honored to continue our partnership with Cowdray Park Polo Club for this year’s events, to further connect with our U.K. consumers and sports fans who love our authentic, sport-inspired brand and the sport of polo.”

Inaugurated in 1956 and played on the illustrious Cowdray Estate boasting 16,500 acres, the Cowdray Gold Cup remains one of the most prestigious high-goal awards in the United Kingdom and globally today. Steeped in history and tradition and located in the heart of England, Cowdray Park is recognized as the Home of English Polo with its first competitive polo tournaments dating back to 1910.

“Our partnership with U.S. Polo Assn. has been a significant success for the sport of polo in the U.K. and I look forward to continuing our work together for years to come,” said Andrew Swaffield, Chairman of Cowdray Park Polo Club. “Our members and spectators were also thrilled that this year’s Cowdray Gold Cup featured an exclusive apparel collaboration with U.S. Polo Assn., the Cowdray Park Capsule Collection.”

Cowdray Park prides itself on its strong heritage of sporting excellence, welcoming some of the top polo players from around the world. Guests caught the action as VIPs or spectators and enjoy the highest level in the sport of polo while experiencing the English charm of Cowdray Park.

About U.S. Polo Assn. and USPA Global Licensing Inc. (USPAGL)

U.S. Polo Assn. is the official brand of the United States Polo Association (USPA), the nonprofit governing body for the sport of polo in the United States and one of the oldest sports governing bodies, having been founded in 1890. With a multi-billion-dollar global footprint and worldwide distribution through some 1,200 U.S. Polo Assn. retail stores and thousands of department stores as well as sporting goods channels, independent retailers and e-commerce, U.S. Polo Assn. offers apparel for men, women, and children, as well as accessories and footwear in 190 countries worldwide. Today, U.S. Polo Assn. is ranked the 28th largest licensor in the world and within the top five sports licensors, according to License Global magazine’s 2022 list of “Top Global Licensors.” Visit uspoloassnglobal.com.

USPA Global Licensing Inc. (USPAGL) is the for-profit subsidiary of the USPA and its exclusive worldwide licensor. USPAGL manages the global, multi-billion-dollar U.S. Polo Assn. brand and is the steward of the USPA‘s intellectual properties, providing the sport with a long-term source of revenue. Through its subsidiary, Global Polo Entertainment (GPE), USPAGL also manages Global Polo TV, the world’s leading digital platform with polo and lifestyle content. In addition, USPAGL partners with ESPN and beIN Sports globally to share the sport of polo broadcasts on television and on-demand to millions of viewers around the world. For more polo content visit globalpolo.com.

About Brand Machine Group–United Kingdom

The Brand Machine Group (BMG) is an international fashion brand owner and licensing specialist, housing a diverse and industry-leading portfolio of fashion, sports and outdoor brands including U.S. Polo Assn., across adults and childrenswear clothing and accessories. With more than 35 years of experience, Brand Machine Group specializes in global licensing, and partners with recognized market leaders to manage a seamless and collaborative process of designing, manufacturing, and delivering quality product whilst championing the DNA of its brands. Visit Brand Machine Group.

Both Ladies and Gold Cup Championships were Hosted at Historic Cowdray Park Polo Club WEST PALM BEACH, Fla./MIDHURST, U.K. (July 20, 2022) – U.S. Polo Assn. served again as the…

Europe, Polo News

U.S. Polo Assn. Named Official Apparel Partner for The British Beach Polo Championships 2021 in Poole, England

29. September 2021

WEST PALM BEACH, Fla./POOLE, U.K. (September 28, 2021) – U.S. Polo Assn., the official brand of the United States Polo Association (USPA), in collaboration with its U.K. licensee, Brand Machine Group, was the Official Apparel Partner for the British Beach Polo Championship 2021 played September 17-18 at Sandbanks Beach in Poole, England.

Through this partnership, U.S. Polo Assn. outfitted the polo players, provided staff outfitting, branded caps for attendees, and global promotion of the event across various digital platforms. This is the first year U.S. Polo Assn. has partnered with the British Beach Polo Championship tournament.

Now in its 14^th year, The British Beach Polo Championships, also known as Sandpolo, is the largest beach polo event in the world. Sandpolo is a unique way to watch and play the sport of polo on the stunning shores of Sandbanks Beach, a world-famous destination known for its luxury properties and pristine sand. A twist on traditional polo, Sandpolo is played with an oversized orange ball designed not to get lost in the sand but still move at a high speed.

In the sold-out Sandbanks Beach Arena, thousands of Sandpolo fans were close enough to the action to see all the fast-paced competition between Team Whispering Angel and Team Lightning Commercial Finance during the two-day event. In the end, it wasWhispering Angel (Chris Gregory, Hazel Jackson & Adolfo Casabal) that took the British Beach Championships 2021 title with a 19-14 victory against Team Lightening Commercial Finance (Garrie Renucci, Ollie Cork & Nick Van Open).

“With the U.K. being one of U.S. Polo Assn.’s most loyal and fastest growing markets, we were proud to be part of the exciting British Beach Polo Championships,” said J. Michael Prince, President and CEO of USPA Global Licensing, which manages the global, multi-billion-dollar U.S. Polo Assn. brand. “We love that Sandpolo is yet another opportunity to expose new polo fans and global consumers to the sport and this brand in such a unique and fun way as Sandpolo.”

In advance of the event, there were sweepstakes opportunities for fans to win unique prizes and “a piece of the sport,” including a hospitality tent VIP experience and more than five hundred dollars’ worth of U.S. Polo Assn. brand gear and apparel.

“This year’s event received great exposure, thanks in part to U.S. Polo Assn.,” says Johnny Wheeler, the director of Sandpolo. “As the official brand of the United States Polo Association, this partnership for the 14^th Annual British Beach Polo Championships was a win-win for everyone involved.”

WEST PALM BEACH, Fla./POOLE, U.K. (September 28, 2021) – U.S. Polo Assn., the official brand of the United States Polo Association (USPA), in collaboration with its U.K. licensee, Brand Machine…

North America, Polo News

U.S. Polo Assn. Announced as Official Stadium & Apparel Sponsor for the Illustrious Silver Cup and Pacific Coast Open in Santa Barbara

23. July 2021

WEST PALM BEACH, Fla./SANTA BARBARA, Calif. (July 22, 2021) – U.S. Polo Assn., the official brand of the United States Polo Association (USPA), announced it will serve as the Official Stadium & Apparel Sponsor for the illustrious Silver CupÒ and Pacific Coast Open at the Santa Barbara Polo & Racquet Club. U.S. Polo Assn. will provide stadium branding and apparel for both high-profile West Coast polo events.

The historic 2021 Silver CupÒ, which runs from July 23 – August 8, is recognized as one of the USPA’s most prestigious tournaments with a rich history spanning more than 100 years and with many of its winners hailing from the Polo Hall of Fame. In addition, the Silver Cup is one of the only tournaments in California that features the best polo players in the world, including those that play in the prestigious GAUNTLET OF POLO® in Wellington, Florida during the South Florida circuit.

“U.S. Polo Assn. is honored to be part of such historic events as the Silver Cup and the Pacific Coast Open amid the beautiful backdrop of the celebrated Santa Barbara Polo & Racquet Club,” said J. Michael Prince, President and CEO of USPA Global Licensing, which manages the multi-billion-dollar U.S. Polo Assn. brand. “Supporting these high-profile events on the West Coast is yet another example of U.S. Polo Assn.’s authentic connection and love for the sport of polo.”

Founded in 1911, Santa Barbara Polo & Racquet Club is one of the oldest continuing member clubs of the USPA as well as the largest and most active polo club on the West Coast. Positioned in between the Carpinteria Foothills and the Pacific Ocean, Santa Barbara Polo & Racquet Club offers an unparalleled backdrop in the western United States.

“We are appreciative of the partnership and support of U.S. Polo Assn. for the historic tournaments played here, including the notable Silver Cup which was first played in 1900,” said Danny Walker, Board Member, Santa Barbara Polo & Racquet Club. “We hope that players and fans enjoy this season’s amazing west coast tournaments and experience the history and excellence of Santa Barbara Polo & Racquet Club, polo in paradise.”

USPA official events, Silver Cup and the Pacific Coast Open, will be live streamed on Global Polo TV at globalpolo.com. Also hosted by Santa Barbara Polo & Racquet Club will be the USPA America Cup.

WEST PALM BEACH, Fla./SANTA BARBARA, Calif. (July 22, 2021) – U.S. Polo Assn., the official brand of the United States Polo Association (USPA), announced it will serve as the Official…

North America, Polo News

HISTORIC SILVER CUP® RETURNS TO SANTA BARBARA POLO & RACQUET CLUB

23. July 2021

Hosted by Santa Barbara Polo & Racquet Club (Carpinteria, California) for the second consecutive year, the 2021 Silver Cup® has returned to the west coast where six teams will contend for the prestigious title, including defending champions Lucchese. Located just five miles south of Santa Barbara and 60 miles north of Los Angeles, Santa Barbara Polo & Racquet Club overlooks the Pacific Ocean providing an attractive backdrop to an active polo calendar.

The first USPA Official Event of the 16-goal season, the Silver Cup® will begin on Sunday, July 25, with the final set for Sunday, August 8. The high-goal season will culminate with the Pacific Coast Open, the only open trophy on the west coast, August 13 through 29.

Serving as the Official Stadium & Apparel Sponsor, U.S. Polo Assn., the official brand of the United States Polo Association, will provide stadium branding and apparel for both high-profile west coast tournaments.

The Silver Cup® has been called many names throughout its illustrious 121-year history. Originally established as the Junior Championship, it was first played in 1900. In 1938, the Junior Championship was renamed the National Twenty Goal® Championship and in 1974 the tournament took its present name, the Silver Cup®. A trophy which bears the names of many Polo Hall of Famers including Tommy Hitchcock and Cecil Smith, the Silver Cup® also features Lucchese (2020, 2014, 2012) and Farmers & Merchants Bank (2016, 2015, 2013) with three titles each. Antelope is the only other team in the lineup who has qualified for the Silver Cup® Final.

On Antelope’s heels throughout the first half of the 2020 Silver Cup® Final, Lucchese turned the scoreboard around in the third, gradually extending the lead to secure the coveted trophy 15-11 for the first time in six years. In 2021 the defending champions will be joined by Keko Magrini on Lucchese’s roster, while 2020 Lucchese teammate Nico Escobar will compete with his family’s Santa Clara this year. Featuring father-and-son combinations on multiple teams, the 16-goal rosters feature a variety of young rising stars including several active and graduating Team USPA members and alumni.

2021 SILVER CUP® TEAMS:

Bracket I

1. Santa Clara (15)
Luis Escobar (5)
Lucas Escobar (4)
Nico Escobar (5)
Francisco Escobar (0)
Federico Escobar (1)

2. Lucchese (15)
John Muse (0)
Facundo Obregon (6)
Jeff Hall (6)
Kristos ‘Keko’ Magrini (3)

3. Farmers & Merchants Bank (16)
Danny Walker (2)
Matt Walker (3)
Lucas Criado (7)
Lucitas Criado (4)

Bracket II

4. Antelope (16)
Grant Palmer (1)
Santiago Trotz (4)
Tomas Garcia del Rio (8)
Segundo Saravi (3)

5. Bensoleimani.com (16)
Ben Soleimani (0)
Tomas Alberdi (4)
Iñaki Laprida (7)
Santiago Wulff (5)

6. Klentner Ranch (16)
Jesse Bray (6)
Jacob Klentner (1)
Justin Klentner (1)
Santiago Toccalino (8)

“The Silver Cup® is a trophy that every polo player strives to etch their name on,” said USPA Executive Director of Services and two-time winner of the Silver Cup®, Carlucho Arellano. “Our best clubs want to host it and our best players want to win it.”

Both USPA Official Events, the Silver Cup® and Pacific Coast Open, will be livestreamed exclusively on Global Polo TV with the purchase of the Polo Pass at globalpolo.com. All USPA playing and lifetime members who have paid their membership dues will receive the Premium Polo Pass complimentary while all USPA Social Members will receive the Polo Pass for free, once dues are paid in full. All games of the Silver Cup® and the Pacific Coast Open will be available with the Polo Pass or the Premium Polo Pass.

Santa Barbara Polo & Racquet Club is now open to the public for spectating. To purchase tickets please visit sbpolo.com. For more information on the Silver Cup® and to view the schedule, please visit the Silver Cup® tournament detail page on uspolo.org. To purchase a polo pass please visit globalpolo.com/products.

www.uspolo.org

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Hosted by Santa Barbara Polo & Racquet Club (Carpinteria, California) for the second consecutive year, the 2021 Silver Cup® has returned to the west coast where six teams will contend…