Argentine Polo Association partners with Global Polo Entertainment to exclusively commercialize the 2021 Triple Crown in the United States and Canada
Global Polo TV to exclusively offer the Argentine Triple Crown of Polo to viewers in the United States and Canada, and to promote the Triple Crown to fans around the world.
Buenos Aires, West Palm Beach – 18 August 2021: Global Polo TV (GPTV), the leading international polo network and subsidiary of USPA Global Licensing, has announced a new partnership with the Argentine Polo Association that gives GPTV exclusive rights to offer the 2021 Triple Crown to viewers in the United States and Canada. GPTV will also promote Triple Crown to its viewers around the world.
GPTV will promote the 2021 Triple Crown from August to December with each event consisting of elite polo players from around the world competing in the Tortugas Country Club Open (9/26 to 10/10), Hurlingham Club Open (10/27 to 11/13) and Argentine Polo Open Championship (11/14 to 12/11). Also, the Women Argentine Polo Open and the rest of the High Polo Season in Argentina (The Municipalidad de Pilar Cup, The Camara de Diputados Tournament and The Qualifiers to Palermo). The Triple Crown will also be featured in the monthly World of Polo series presented by U.S. Polo Assn. produced and distributed by GPTV.
Fans of polo can gain access to exclusive live Spanish and English language coverage as well as hundreds of hours of historical content from the Triple Crown offered by Global Polo TV. This includes The World of Polo, Inside the Boards and Best of the Week content series as well as extensive programme archives in The Vault all offered for free on Global Polo TV, globalpolo.com.
This is the beginning of a long-term strategic partnership that will mark the expansion of coverage of polo from these two leading Associations to fans around the world.
J. Michael Prince, President and CEO of USPA Global Licensing said: “We are thrilled to collaborate with the Argentine Polo Association to expand the coverage of these prestigious events to our GPTV subscribers and to other global markets through the World of Polo Series. This initiative is the foundation of a long-term partnership between the leading polo markets in the world.”
Commenting on behalf of Argentine Polo Association, CEO, Lucas Adur added: “We know just how passionate the polo audience is and we’re looking forward to bringing this great event to our viewers in North America and around the world. We believe in long term relationships, and this is the beginning of a new era for great content, cutting-edge technology and new ways for fan engagement.”
About Argentine Polo Association is the main Polo organization in Argentina, representing all the Polo Clubs in the country. The AAP was created in 1922 after the fusion of the River Plate Polo Association and the National Polo Federation. Its main objectives are the polo industry and the club’s development. The AAP owns and organizes the Argentine Triple Polo Crown, which are considered the three most important professional polo tournaments in the world. Visit AAP. Lucas Adur – CEO – E-mail: lucas.adur@aapolo.com
About USPA Global Licensing Inc. (USPAGL) is the for-profit subsidiary of the USPA and its exclusive worldwide licensor. USPAGL manages the global, multi-billion-dollar U.S. Polo Assn. brand and is the steward of the USPA’s intellectual properties, providing the sport with a long-term source of revenue. Through its subsidiary, Global Polo Entertainment (GPE), USPAGL also manages Global Polo TV and produces global broadcasts that bring greater awareness to the sport of polo. Visit Global Polo TV
Shannon Stilson – Assistant Vice President of Marketing, USPA Global Licensing Phone +1.561.227.6994 ─ E-mail: sstilson@uspagl.com
