Both Premier Events to be hosted at Historic Cowdray Park Polo Club
WEST PALM BEACH, Fla./MIDHURST, U.K. (June 29, 2021) – U.S. Polo Assn. has announced it will serve as the Official Apparel Partner of the Gold Cup for the British Open Polo Championship. The event will be hosted at the historic Cowdray Park Polo Club from June 29 to July 25 and is considered one of the premier polo tournaments in the world. In collaboration with Brand Machine Group, the U.S. Polo Assn. brand partner in the U.K., the tournament will offer a sweepstakes to win tickets to attend, as well as official sport inspired apparel on-site.
The Gold Cup includes some of the top names in the sport of polo, including 10-goal players Adolfo Cambiaso, Facundo Pieres and Hilario Ulloa. U.S. Polo Assn. will also serve as the Official Apparel Partner for the British Ladies Open Championship which takes place July 5 to July 17 at Cowdray Park Polo Club as well. In addition, the iconic sports brand will provide apparel for staff of both events as well as promote both tournaments globally.
“The historic Gold Cup for the British Open Polo Championship represents the heritage, tradition and competition of the sport of polo, and we are honored for U.S. Polo Assn. to partner with Cowdray Park Polo Club for this year’s event,” said J. Michael Prince, President and CEO of USPA Global Licensing, which manages the multi-billion-dollar U.S. Polo Assn. brand. “The U.K. is one of the most important and fastest growing markets in the world for our brand and this amazing venue provides us yet another opportunity to connect with the U.K. consumers and sports fans who love our authentic, sport-inspired brand.”
Inaugurated in 1956 and played on the illustrious Cowdray Estate boasting 16,500 acres, the Gold Cup remains one of the most prestigious high goal tournaments in the United Kingdom and globally today. Steeped in history and tradition and located in the heart of England, Cowdray Park is recognized as the Home of British Polo with its first competitive polo tournaments dating back to 1910. Cowdray Park prides itself on its strong heritage of sporting excellence welcoming some of the top polo players from around the world. Guests can catch the action as VIPs or spectators and enjoy the highest level in the sport of polo while experiencing the British charm of Cowdray Park.
“I’m delighted that Cowdray Park Polo Club and the U.S. Polo Assn. brand have entered into this partnership,” said Andrew Swaffield, Chairman of Cowdray Park Polo Club. “Both organisations have such a rich polo heritage and I’m certain we will be able to collaborate on some special apparel items for our members and spectators to enjoy. I look forward to many years of successfully working together.”